Cape Town based artist Tia Black released her single Paper earlier in May of this year has recently released her latest single, Going Nowhere. With plans for a full-length album for next year, Ayiba checked in with the twenty-something to find out more about her work and the South African music industry.
How did you break into the South African music industry?
I got my lucky break via Slikour. I was messing about in studio with my producer and he just happened to send through a request for a hook. I laid the hook for “I Got You” in about 7 minutes and we sent it off to him. I was under the impression I was just doing the demo but they decided to keep me on the track.
What do you find most challenging about the industry?
Having to put in ten times what a male does just to get half the recognition. It’s frustrating but you also learn to just push through and keep doing what you love.
How would you describe your sound?
I’ve always said I was an R&B girl at heart. I have, however, dabbled in the pop and trap arena to make things a bit more commercially viable as a vocalist. Right now I’m in more of a rhythmic urban vibe. Frankly I wish I could just use the term “honest” as a genre label.
To what extent do you think your upbringing influenced your career as an artist?
I have been lucky enough to be brought up in a home where I was always told I was a star and the centre of the universe. It created the mentality that I cannot merely just exist because it’s not my life path. My upbringing laid the foundation for a great confidence and self-belief that manifests itself in almost everything I do. As a preacher’s kid I was brought up in the church and that also helps in keeping me grounded and thankful for the small things but expectant of the major things. In my head I only believe solidly in two things: God and myself.
What projects do you have lined up for the rest of 2017 and 2018?
2017 has been a rough year with car accidents and setbacks due to legalities that are out of my control. Luckily through all of this the year has been great writing wise. The rest of 2017 is for live acoustic sessions and continued writing for artists. I’ve earmarked 2018 as the year I complete my body of work and not just another EP. I’ve set out who I would like as producers and majority of the 12 tracks have already been written – Two features and 3 collaborations. Hopefully I can do more TV work as well because I don’t only like the sound of my voice I like to watch myself too LOL.
To download “Going Nowhere”, visit: http://smarturl.it/TIABlackNow here
Follow Tia in Instagram: https://www.instagram.c om/tiablack007/
Photo Credit: Supplied