The time is drawing near for the 2016 South African Fashion Week. First held in 1997, the annual SAFW is a platform to showcase, unearth, support, grow, and sell the art of fresh local designers. A business-to-business fashion marketing platform, SAFW is a platform that connects the best local designers to buyers. This year’s high-profile, bi-annual installment promises a superb offering of runway shows, launches, and fashion-forward installations. World-renown designers will be showcasing their ladies and menswear collections and offering an opportunity to both business and the public to support South Africa’s blooming talent.

SAFW is a concept that was borrowed from London Fashion Week but it’s packaged in a different way. SAFW is focussed on unearthing potential designers, mentoring them, making sure they have the services and platforms they need to succeed, and then creating an environment for them in which to build their individual businesses. It provides local designers with the tools they need to establish their own enterprises, and fosters and encourages entrepreneurship amongst designers who might not otherwise have the tools to pursue their trade. As part of this initiative, Runway Online was created. This is a virtual store which offers a platform on which to buy South African designer pieces at the click of a button without having to wait for the next season.

The SAFW Fashion Trade event for the media and buyers will run from September 26-27, 2016 from 10:00 – 16:00 in the Hyde Park Corner Shopping Centre. Designers will have the opportunity to market their brands and network with buyers. The Trade event for the public will run from September 28th to October 1st in Hyde Park Corner Shopping Centre from 9:00 – 18:00 and entrance to this event is free. During this time the public will have access to designer labels and accessories from labels such as Black Coffee, Gert Johan Coetzee, Mantsho, Sun Goddess, Afrikanswiss, and Presidential. This is a unique experience to interact with top local designers and add designer pieces to your wardrobe for the coming summer months. If you’re around the Johannesburg area, be sure to pop in, even if it’s just to experience the vibe of abundance of creativity and great energy.

For more information visit the SAFW 2016 website and follow the event on:

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