This summer starts with the perfect story. Put together two talented creatives, an amazing thought provoking narrative and the African continent as the backdrop.

The outcome? A collaboration that births never-before-seen and rare pieces that challenge proposed one dimensional ideas of femininity, free flowing soft shapes in a variety of color pallets and finally, a collection that allows women to feel free to express their duality.

“La Loba”- The budding creative powerhouse birthed by creative curators Celeste Arendes (Selfi) and RhaRha (one half of duo Noirwave) possesses equal parts confidence, charisma, and an undeniable *hip* factor, but that’s exactly the winning combination that makes this union so intriguing.

A fashion collaboration and installation between two women who share a common language focused on the impact and penetration within the retail industry with ideals that are reflective of contemporary society.

LA LOBA drops on 15 December, 2017 (Cape Town) and 16 February, 2018 (Johannesburg & Internationally)

Follow La Loba on instagram to get behind the scene images and videos of this collaboration.