Shopping meets lifestyle meets hip music at EST Fashion cool new pop up shop.
EST Fashion new pop-up store is clearly the most Instagrammable place on the Parkhurst (Johannesburg) strip. The multi-brand store is the official flagship house for the Cape Town based EST brand for the next month in Johannesburg. Scattered throughout the store are the beautiful wrap dresses, croc-effect belt bags, and neatly arranged casual cotton separates (ranging from international Luxury brands such as SET, LUISA CERANO, GOLDSIGN) which the brand has become best known for—all alongside plenty of minimalistic modern furniture.
Though the brand puts an emphasis on high quality sourcing and immaculate craftsmanship when it comes to their sourcing, part of its popularity is likely due with the fact that they have something for literally everyone: You can be super feminine in one of the many label stocked within the store. Think beautiful textured dresses, downtown cool in a satin slip, or even do tomboy style in some of the oversized denim button-downs (Citizens of Humanity) and minimal, structured pants.
“What I think is special about us is that we’re looking at at functionality and practicality,” says Leana Schutte (“This has been always a really important brand value for me from the beginning.”)
By: Dorothy Amuah
Photography: Mpho Mokgadi