Abadesi Osunsade launched her career advancement community Hustle Crew last autumn with a mission to help the underrepresented in tech through mentorship and training.
After years of working in sales and marketing roles at tech giants including Amazon and Groupon she quit to pursue entrepreneurship, frustrated by the lack of representation she saw as she gained seniority and fearful of the increasing dominance of AI in a tech scene plagued by unconscious bias and exclusion.
Her mission? To empower more women and people of colour to succeed in the industry. Her new book, “Dream Big. Hustle Hard. A Millennial Woman’s Guide to Success in Tech” is a careers guide aimed at women who, like her, are not coders but want to build fulfilling careers in a male-dominated sector.
Through a series of anecdotes, activities and frameworks the book guides 20-something women through difficult decisions about their motivations in the workplace and equips them with the tools they need to gain lucrative roles and fulfil their personal development goals.
Tech City UK reports that tech is adding 2.8 times more jobs to the economy than any other sector —there’s never been a more urgent time to drive people, particularly the underrepresented, into this new frontier.