In about 3 years Ayodeji Adewunmi and his co-founders have turned into Nigeria’s number one job site. They saw a gap in the market and found a solution, which both helps their country and makes them money. How does one turn an idea into a viable and successful enterprise? We spoke with the cyber entrepreneur to find out how he did it.

Founding in August 2009 may seem like an unexpected career move for Ayodeji Adewunmi, who holds a Bachelors of Medicine and a Bachelors of Surgery from Obafemi Awolowo University, but he explains it like this: “Since my third year in medical school I wanted to be an internet entrepreneur. Entrepreneurs drive the socioeconomic progression of societies and the best way of making an impact is to be an entrepreneur.”

Adewunmi is the founder, along with a friend, Opeyemi Awoyemi, of, Nigeria’s number one jobs website. Reading the story of Naukri in Stay Hungry, Stay Foolish by Rashmi Bansal “opened a new chapter in my life,” Adewunmi says, and inspired him to start the internet company. They were clear from the start that they wanted to build the largest catalogue of jobs in Nigeria—whether online or offline—and that meant not just building a website, but building a business from the ground up. One of the biggest challenges was perception; convincing employers and recruiters to get online took longer and required more resources than the team expected. The reward, however, was well worth it: became the largest job search site in sub-Saharan Africa in a space of three years. As Internet access in Nigeria continues to expand and more people take their businesses online, Adewunmi plans to keep on top by staying focused and disciplined on creating clear value for jobseekers and employers in Nigeria and Ghana. His advice for young entrepreneurs, especially those trying to get into the tech sphere, is “go where the risks are, live like there is no tomorrow, and have a long-term plan and stick to it.”

For more information on Adewunmi check out his website