Changing the Face of African E-Commerce
Twenty-three-year-old Dziffa Akua Ametam is the CEO and Founder of Dziffa, an e-commerce website that links international buyers to authentic Ghanaian products. Leveraging on technology, Dziffa brings handmade products from Ghana to all parts of Africa and all corners of the world. With a click of a button, consumers everywhere can have the best of Ghana without having to settle for the limited options in their neighborhood shop or wait till they travel to the continent get the authentic made-in-Ghana products they love. Being in Ghana enables Dziffa to supply the best products at the most affordable price on the market.
Dziffa on the motivation behind her company: “I founded Dziffa.com for all Afrocentric lovers who wish to afford authentic goods at an affordable price. Being a consumer myself, I had been faced with either accepting the misinformed “Afrocentric market” in the Diaspora and locally that patronized machine-made goods from non-African countries with no cultural values or ties to the continent as African or providing an alternative shopping center for the authentic handmade products I wished to see on the market. I chose the latter because buying made-in-Africa meant more than just a value-added purchase. It meant buying products that were embedded with traditional wisdom, product handmade by tribes of skilled men and women, products that told a story about their makers and drew inspiration from nature and history, products that reminded me of my identity and drew me closer my heritage.”
Inspired by Dziffa’s impeccable taste and incredible range of products, here are the top ten items on Ayiba’s wish list!
Kente – $119.99
This to dye for fabric offers incredible luxury and African vibrancy! Handwoven from the Volta region and made from locally sourced cotton, it is no wonder that this made it on to our wish list. A symbol of royalty, kente is sold in a variety of gorgeous patterns and is a definite must-have!
The African Woman – From $7.99
If you’re looking for a gift for your children, younger siblings or nieces, then the African woman is for you! These figures represent the African woman in daily life and help teach young African girls about celebrating their heritage. They are made by an elderly Ghanaian woman and embody the industriousness, beauty, and poise of the African woman. We especially love the African woman who is carrying the basket of fruits on her head!
The Batakari – $149.99
Also known as a smock, the Batakari is authentically Ghanaian as it is hand-loomed from hand-woven Kente cloth, through a process that lasts three days. This Batakari’s graphic print makes it a versatile and fashion forward addition to any wardrobe. It is considered a symbol of power, can be worn by men and women alike, and was recently chosen as the National Friday Wear!
Glass Bead Necklace – From $9.99
This striking necklace is made from recycled bottles which are melted and poured into a clay bowl. The bottles are then molded into different shapes of beads, smoothened, dried, and are hand painted. It’s great as a statement piece for smart, casual events and is a great way to show off your Afro-chic style!
Akooshi Recycled Coconut Pod Money Savers – From $7.99
These adorable and innovative piggybanks are a great way to teach kids about saving money and helping the environment! Kids can use the recycled coconut pods as a piggy bank while adults can use it to store all their spare change. You can choose between different colorful pods, or if you want something a bit more simple, you can opt for the plain pods.
Peini Body Conditioner – From $16.99
Spoil yourself (or as the bottle says, “lavish yourself”) with the Peini Body Conditioner made from locally sourced Shea Butter from Bolga Tanga. It is enriched with Vitamin A, C, E, F, and K and is great for healthy skin. It is made by widowed women in northern Ghana and locally engineered!
Wood Carving – From $19.99
Dziffa has several wood carvings that signify different themes. They are carefully hand carved and fashioned into artifacts that can be described as uniquely African. This particular carving is aptly titled, Peace.
Vase – From $49.99
This elegant vase is made from soft clay from the Volta Region and pounded grog. It was made by elderly women from the Kpando Pottery Association and would be a great inclusion to any flower arrangement.
Teacup – From $14.99
This teacup and saucer brings a rustic touch to the home. Carefully molded, with curved smooth rims, this teacup’s unspoiled beauty made it an obvious addition to our wish list. Dziffa’s pottery also has a positive social impact as it is made by the Kpando Pottery Association from Volta Region which is comprised of several women pottery makers.
Kettle – From $14.99
We love Dziffa so much that we’d get the matching set! Take a sip of Africa from Dziffa’s kettle. It’s natural elegance means that it can be used either as a statement piece on a coffee table or as a welcome addition to your tea-ware.
Read more about Dziffa’s quest to increase consumption of authentic made-in-Africa goods here.