‘My power is coaching’, says Tolulope Popoola, the award winning Nigerian author, writing coach and publisher, who is one of the 47 star campaigners of Lancôme’s ‘My Shade, My Power’ beauty campaign. Tolulope is among ten African faces chosen by Lancôme, who represent diverse and powerful women of substance.

Lancôme’s campaign, launched on February 22nd, has been making headlines for its unique concept of doing away with Photoshop enhanced photography, and presenting the chosen women in their natural, beautiful skin. Created to promote the company’s Teint Idole Ultrawear Foundation, the photographs reveal the natural skin tone and texture of the selected candidates, aged 18 to 75, with wrinkles, blemishes and other imperfections included.

‘My Shade, My Power’ represents a break away from the all too powerful trend of glossy images that has come to dominate magazines, TV, and social media. While they ward the idea of true womanhood, the chosen campaigners, from fields as diverse as sports, music, law, fashion, education, film-making, and literature, reveal their source of power and strength, while never bothering to hide their imperfections.

Tolulope joins the Lancôme campaign  with achievements in writing, publishing, coaching and as the founder of Accomplish Press. Leaving her job as an accountant behind in 2008, she went on to author her first novel ‘Nothing Comes Close’, which was named one of the best books of 2012 by the Africa Book Club. She subsequently authored two flash fiction collections, ‘Fertile Imagination’ and ‘Looking for Something’. To continue inspiring and helping other writers, Tolulope has founded Accomplish Press, an innovative author focused company, which offers coaching, self-publishing packages, creative writing courses, and consulting services to aspiring authors.

As a beauty with brains, Tolulope derives inspiration from Chimamanda Ngozi Adichie, the celebrated Nigerian author, who imbibed in her the belief that writers can be pretty and powerful.