ALÁRA is a new concept store for Nigeria and Africa – created by Reni Folawiyo and dedicated to the promotion of contemporary art, fashion, design, cuisine, and culture – in the spirit of the Yoruba word for ‘splendor’ and ‘marvel’. Set in trendy Victoria Island, Lagos, the ALÁRA concept store is designed by world acclaimed architect David Adjaye, who has created a first-of-its kind exhibition-style retail masterpiece in the heart of Nigeria’s commercial capital. The store features a multi-level design gallery, an exhibition space, a rooftop cafe, and a restaurant.
ALARA, Nigeria’s first luxury concept store, held their first Fashion Night Out on Saturday 20th of June 2015. The event was held at the eclectic luxury store at 12A Akin Olugbade Street, Victoria Island.
This event saw guests treated to G.H. Mumm champagne and signature Alara cocktails with watermelon and Absolut Vodka. Guests had the chance to shop ALARA’s stunning collection of clothes including exclusive access to SS15 collections from designers including Valentino, Lanvin, and Jewel by Lisa. Guests enjoyed signature ALARA desserts by Salt and danced to the amazing beats of celebrity DJ, DJ Cuppy.
The exclusive event in the ALARA store saw guests including designers Maki Oh, Tsemaye Binite, Orire Omatsola of Rehabia, Bubu Ogisi of Iamisigo, and Bridget Awosika. Suit makers Taiwo and Kehinde Okunoren, Di’ja, Korede Bello, and Dr. Sid of Mavin Records, radio personalities Toke Makinwa and Fade Ogunro were also in attendance, along with a host of others.
ALARA is pioneering contemporary luxury in Africa. Their constantly evolving unique creative space houses a host of international and local brands and designers. ALARA celebrates and nurtures rare creative talent which they source from all corners of the globe. As supporters of African innovation and design, ALARA seeks to elevate the next generation of master craftsmen in fashion, art, and design from countries such as Nigerian, Cote d’Ivoire, Ethiopia, and South Africa. In addition to sourcing from these global artisans, ALARA showcases customized designs by collaborating with designers, and allows its partners to create exceptional high-quality products that promote style and innovation.